No More Mickey and Ronald
Disney ends its long alliance with McDonalds:
The companies did have a 10-year deal, where Disney's film characters were used to sell the food chain's McHappy Meals.
Publicly, McDonalds Australia says the decision was mutual, but some US papers report Disney executives were concerned about linking their popular film characters with fast food and the epidemic of childhood obesity.
While it seems that McDonalds was a little irked with Disney not too long ago, so this may have been less a dump and more a breakup.
Even though the cross-marketing is over though, Disney parks will still carry McDonalds, for old time's sake.
I had happy meals twice a year as a child and these happy meals were a bribe to be good kids when we drove the zillion miles (it felt to two little kids) to see my mother's family in Kansas. And these happy meals, complete with (best of all) Disney toys, were a light in my life.
It's one thing for a corporation like McDonalds to do things to change its image from "promoter of obesity" by offering some Asian Chicken Salad and fitness videos. I mean, they are selling food. But Disney makes movies and toys and stuff! Are they really expected to only associate with "healthy" corporations? I mean, I'd love it if I could get a Disney toy in my meal from the Pump, but I really don't think it makes much sense.
Here we see how McDonalds, which at this point probably has more healthy options on their menu than any fast food chain known to humankind, has become a scapegoat, a sort of stand-in for a certain social anxiety. And you know how I feel about scapegoating.