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    Wednesday, January 11, 2006

    Where I'm Going For Dinner Tonight

    Whole Foods is going full wind power:

    Whole Foods Market Inc. is going all green on electricity.

    The company is buying enough wind power credits to cover energy use at all of its U.S. stores, bakeries, distribution centers, regional offices and its Austin headquarters.

    The deal makes Whole Foods the biggest corporate user of wind power in the country.

    Whole Foods will buy 458,000 megawatt-hours of the wind energy credits from Boulder, Colo.-based Renewable Choice Energy Inc. Neither company revealed the dollar value of the two-year contract.

    "Right now, the main benefit is public relations," said Andrew Aulisi, senior associate at the nonprofit World Resources Institute. "For a company like Whole Foods, which has a particular kind of clientele, I can imagine this is an important way they relate to their customers."

    Unlike slapping solar panels on a roof, buying green power credits does not mean that wind-generated electricity will power all Whole Foods' stores. Rather, the amount spent on the credits will pump more wind energy into the electric grid overall, reducing the amount of coal and natural gas used nationally.

    "It's as if a city has been rendered green powered because of this (purchase) by Whole Foods," said Kurt Johnson, Green Power Partnership director at the U.S. Environmental Protection Agency.


    I wish I could support them by shopping there all the time, but I can't, nor can most people. And this will probably only make them farther from being affordable. However, I'm having my dinner there tonight and I hope that they make enough profits to cheer other companies of their ilk on in this endeavor. Yea!

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