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    Monday, September 26, 2005

    It's a Dumb Slogan, But It Could Be Dumber


    Freddy wows us again:

    Is that the best Freddy could do?

    That question was on the lips of some Democrats and media wags Wednesday when the mayoral campaign of Fernando Ferrer unveiled the tagline of its latest television commercial: "It's a great city. It could be greater." . . .

    "Using 'it could be great' hits the so-what problem, because it doesn't convey a sense of urgency for voters to do anything," said Hank Sheinkopf, a Democratic political consultant and message-maker. "There's no emotional potency. But that's the story of the Ferrer campaign."


    It's funny because there's 12 million advisors, but these things slip through. How? Freddy has the final say. Sigh.

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